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Carol Aslanian
Carol B. Aslanian is President of the Aslanian Group in New York City. The organization was established in 2000 and focuses on assisting colleges and universities in the recruitment and servicing of adult students in higher education. Aslanian Group provides enrollment management services, including community-wide market studies, institutional audits, and the development of education-employer partnerships. It also offers nationwide professional development conferences on the topics of marketing to and serving the needs of adult learners.
For more than 20 years, Carol Aslanian served as director of the Office of Adult Learning Services at the College Board in New York. She also served as Director of the Office of Community College Relations for the College Board and assisted in enhancing the mission of the Board in service to community colleges.
Ms. Aslanian is a national authority on the characteristics and learning patterns of adult students and has made hundreds of presentations to educational institutions, state agencies, and national associations, focusing on her major area of expertise – access to higher education for place-bound and time-bound students. During the past decade, she has engaged in various activities related to meeting the needs of learners and corporate partners, including those that helped colleges identify new locations, alternative scheduling, and distance education instructional options. She has both designed market studies to assist colleges in enhancing their share of the adult student market as well as conducted onsite visits and consultations to analyze the current and potential status of institutions in meeting the demands of adult students and area employers. She has assisted hundreds of colleges, universities, state education agencies, regional consortia of colleges, multi-institutional centers, chambers of commerce, in developing programs that meet the needs of their constituencies, primarily working professional adult students and corporations.
Further, Ms. Aslanian co-authored two reports that described the causes and timing of adult learning – Americans in Transition: Life Changes as Reasons for Adult Learning – and the learning patterns of adult learners – How Americans in Transition Study for College Credit. Ms. Aslanian is a co-author of Higher Education in Partnership with Industry, focusing her writing on the development of contract education programs between colleges and employers. She applied her extensive knowledge of and experiences in program evaluation by serving as editor of Improving Education Evaluation Methods: Impact on Policy. In 2001, her nationwide study on adult students, Adult Students Today, was published by the College Board. This was followed in 2006 with the publication Trends in Adult Learning – A Snapshot, and in 2008 with “Hindsight, Foresight, Insight: Understanding Adult Learning Trends to Predict Future Opportunities.
Ms. Aslanian received her degrees from Cornell University and Harvard University.
Scott Jeffe
 Scott Jeffe is Associate Director of the Aslanian Group. Scott is responsible for overall project management and the production of all professional development seminars. He also takes a leading role in the marketing of all Aslanian Group products and services. Scott has almost fifteen years experience in project management in both higher education marketing, professional development and fund raising. Prior to the Aslanian Group, he worked for the College Board as assistant director of public relations, then associate director of adult learning services and finally acting director of higher education professional development. Upon leaving the College Board, Mr. Jeffe was director of Development at the Borough of Manhattan Community College and then Winston Preparatory School in New York City. Mr. Jeffe holds a BA in European History from St. Lawrence University, and a MPA from State University of New York at Albany.
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