Presentations:

Adult Students: A Profile of Demand Among Classroom and Online Adult Students 
Understand today's adult student market by downloading this PowerPoint presentation. It's an eye-catching and attractive visual display of what you and your colleagues need to know . . . and discuss. Use it any way you see fit.

Data for Decisions: Using Market Research to Affect Change
Make the case for conducting market research at your institution by demonstrating the power of data in affecting change on campus.

The Competitive Landscape for Adults in Online Education
Understand the impact of online education on Higher Education enrollments nationwide. Identify good data-based marketing decisions by understanding this segment of the higher education market.  A profile of adult online learners is presented and critical issues and opportunities related to the continuing rise of online education are explored. 

Publications:

Trends in Adult Learning 2006
Based on dozens of recent market studies of Adult Undergraduate and Graduate students nationwide, this report offers the most up-to-date data available for profiling what adult students want...where, when, and how.

Adult Students Today
Adult student expert Carol Aslanian discusses the causes and timing of adult learning among undergraduate, graduate, and noncredit adult students in her latest book Adult Students Today. Learn detailed information about what adults study, when, where, and how.

Aslanian Group in the Press:

• Make Marketing Your Program a Priority (Nontraditional Student Report)
• Salesmanship in college recruiting (Greentree Gazette)
• Lifelong Learning: North America (International Herald Tribune)
• A Changing Labor Market Puts More Adults on Campus : Thirtysomething U.S. Students  (International Herald Tribune)

Articles by Carol Aslanian:

• "Hindsight, Foresight, Insight: Understanding Today’s Trends to Capture Tomorrow’s Adult Learning Opportunities"
• "Adult Students Today"
• "Attracting Adults to Your Campus: Data for Decisions"

Other Articles and Publications :

• David Kirp, "Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education"
• American Council on Education, "Adult Learners in the United States: A National Profile," 2006

Blogs, Diaries and Newsletters:

• Bob Johnson's Higher Education Newsletter
• Pat McGraw, "McGraw on Marketing"
• LRP Publications, "Non-traditional Student Report"