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Adult Student Locator |
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The Adult Student Locator helps you find the adults in your community most likely to return to college. It enables you to target your direct marketing efforts toward adults most likely to enroll at your institution. Since most colleges cannot afford expensive direct marketing campaigns that blanket the entire community, the Adult Student Locator provides you with easy-to-use tables and maps that show you exactly where potential adult students reside.
You tell us the geographic area you serve, or would like to reach out to, and we analyze and diagram those areas on the basis of each neighborhood's concentration of likely adult learners, allowing you to determine if you have been targeting the right neighborhoods. We use criteria developed in over twenty years of research on the motivations and learning patterns of adult students.
What You Get:
- A summary table for your geographic area displaying the total demand for learning among adults by level of learning potential, from high to low
- A series of tables describing, according to each level of learning potential and by each census tract, the number of households in that census tract, the number of people over the age of 25, and the estimated number of adult learners in the census tract
- A series of tables describing the demographic characteristics of the households residing in each level of learning potential
- A map of the geographical area that pinpoints high to low potential adult learner census tracts
- A zip code overlay for the learning map so that the census tracts can be translated into zip codes to identify the desirable market areas
- A map that charts where your currently enrolled adult students live, to overlay with the potential market
How You Benefit:
- Accurately identify where potential adult learners are concentrated and target your direct marketing efforts accordingly
- Effectively choose mass media that can best reach your intended target audience
- Strategically choose locations for recruiting fairs and other face-to-face marketing efforts
- Target your marketing efforts to a specific population whether it is an ethnic group, an occupation group, or other selected classification
- Make informed decisions on the location of new off-campus facilities
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