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Topics of Recent Market Studies
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Online Courses and Degrees: Analyzing Market Demand and Supply
The steps Aslanian Group takes to profile the online learning market among adult students include surveys of recent inquirers, applicants, and your current adult students. The focus of the analysis can be on undergraduate, graduate and/or noncredit programs. Aslanian Group also designs an e-survey to be posted on your Web site to canvas visitors. An analysis of local, regional and national competitors is conducted, based on the nomination of other providers among the respondents. The final report describes what adult students want to study, how, with what support services, and at what price... and important advice on what your college needs to do to attract online learners to your programs.
Enrolled Adult Students: Learn What Attracts Students to Your Campus...To Find More Like Them
Your current adult students can reveal much about what attracted them to your college -- the specific advertising and outreach techniques that reached them, the reasons they chose your programs, the information they needed to reach a decision, the effectiveness of the staff they contacted - they can also point to other competitor institutions they considered. Using an e-survey approach, Aslanian Group staff gathers important information about the students' motivations for returning to higher education, their decision-making steps, and how satisfied they are with your programs and services. This is valuable information that can be used effectively to attract others like them.
Employer Tuition Reimbursement Policies: Profiling Current Practices among Area Employers to Support Adult Student Enrollment
With rising tuition costs and the need among adult students to work and study at the same time, the use of tuition reimbursement funds is critical for many students who need to gain credentials to advance in their careers. However, there are many misconceptions about current practices among employers in regard to levels of reimbursement and the requirements they impose. Learn exactly what area employers offer to which employees, for what programs, and with what expectations. This information can be used by colleges to reinforce the use of available but often "underused" funds. Aslanian Group staff interviews officials among area employers about the details of their policies and recommends how client colleges can maximize the use of tuition reimbursement funds among prospective students.
Expanding and Converting: Inquirers to Enrollments
Several problems often exist for a college --- insufficient numbers of inquirers, ineffective practices in tracking inquirers, and lack of appropriate techniques for converting inquirers to enrolled students. Aslanian Group staff interviews prospective students who contacted your college about enrolling in your programs but who did not apply or enroll. Some colleges want a sample of such inquirers interviewed, while others want us to canvas entire listings of recent inquirers to not only collect important information about their information sources, preferences, and needs, but also to identify those who want follow up immediately by the college. (In a recent survey, 20 percent of recent inquirers interviewed asked that the college get back to them as soon as possible!)
Graduate Enrollments: How to Lead Prospective Students to Your Institution
For many colleges, graduate education is dependent on the enrollment of working adult students who need to find programs that enable them to work full time while studying part time. The best way to identify graduate program demand among area residents is to survey a sample of recent learners to find out what they studied for what credential, which provider they selected, what schedules and locations they prefered, what they know about your institution and what would it have taken for them to have enrolled with you. Aslanian Group staff interviews a sample of such recent learners to gain this important information but also analyzes area competition for this student pool to offer advice on how you can edge out the competition.
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